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industry

natural wellness essential oils

 
 
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assignment

consumer insights, market research, naming, tagline, positioning strategy, logo identity, brand story, packaging

 
 
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approach

strengthened their core essential oils brand positioning while creating two natural sub-brand line extensions designed to appeal to natural wellness consumers who value quality ingredients and transparency when it comes to formulation.

 
 
 

success story

increased sales with new line extensions and growing recognition as a top competitor in the essential oils market.