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industry

consumer electronic (LCD, plasma screens, digital frames and LED bulbs)

 
 
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assignment

consumer insights, market research, positioning strategy, logo identity, tagline, brand story, packaging and lifestyle ads

 
 
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approach

by discovering untapped market opportunities, we uniquely positioned the brand to appeal to the female household decision-makers who are seeking simplicity and ease in her daily lives. The bold and easy to navigate package design, user-friendly instruction guides and overall optimistic and relaxed brand approach, captured what was missing in this category.

 
 
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success story

In an over-crowded market space, our unique positioning enabled the brand to gain product entry at launch into Target® and Sam’s Club® online.