consumer electronic (LCD, plasma screens, digital frames and LED bulbs)
consumer insights, market research, positioning strategy, logo identity, tagline, brand story, packaging and lifestyle ads
by discovering untapped market opportunities, we uniquely positioned the brand to appeal to the female household decision-makers who are seeking simplicity and ease in their daily lives. The bold and easy to navigate package design, user-friendly instruction guides and overall optimistic and relaxed brand approach, captured what was missing in this category.
In an over-crowded market space, our unique positioning enabled the brand to gain product entry at launch into Target® and Sam’s Club® online.